What is "print on demand" and how does it work?
Updated: Jul 15
Print on demand is when you work with a supplier to customize white-label products (like T-Shirts or Mugs) with your own designs to sell them on a per-order basis under your own brand.
That means the products will only cost you when it is sold, and there is no need to buy in bulk or hold storage.
Plus, when you are using print-on-demand services, printing and shipping are handled by your supplier. Once everything is set up, it is only a few clicks away to fulfill an order once you’ve made a sale.
How POD is different than a typical drop-shipping?
The main difference between the two is the ideas’ ownership. With the traditional drop shipping, all the products have been printed way before you start taking orders. So you are no owner of the products you sell. But in the case of POD, because you present your ideas to the customers before any of the sale and printing, the ideas and product’s designs are entitled to you.
“All of GOAT’s products are developed, designed and owned by us.”
Another key difference is the creativity of POD. Unlike traditional drop shipping, it is your responsibility to make an interesting design to draw the customers’ attention. And being a market with almost no entry barrier, you must get creative to be stand out. That means you must create not just magnificent but also one-of-a-kind designs. Only then can you have a successful POD business.